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Our Story

We coordinate the collection of sports gear and deliver to schools within the lower-socioeconomic and higher-deprivation communities of the Waikato and Northland regions of New Zealand. This includes sports clothing, tracksuits, swimwear, shoes and bags, and equipment such as bats, rackets and balls. Donating to the selected schools also positively impacts the surrounding communities.


We believe in providing opportunities to those less fortunate, enabling more to participate in sports thereby enjoying the associated health and social benefits, immersing in nature, and creating better environmental awareness.

The added outcome is giving unwanted items a new lease of life rather than sending them to landfill.


“One pair of shoes, an item of clothing or even a cricket bat could change the path of a child, whether it be in sport or just life in general. In addition to associating themselves with other inspiring people, it builds better confidence which in turn develops these kids into good people, with, hopefully, the occasional new sporting star, too," - Eitelberg.


The Sports Gear Revived campaign was initiated in 2012. Initially known as the  ‘Pre-Loved Sports Gear Appeal’, it formed part of Kaitiaki Endurance Sports (rebranded from Fitness Locker) as a means for donating excess sports gear accumulated by its athletes. All coaches associated with the group volunteer a day per year to assist with the collecting and delivery.


This used to be an annual appeal however, has now become an ongoing campaign and we thank our financial donors, partner retailers and sporting event companies for enabling this hugely impactful initiative to continue on an ongoing basis. The more items donated to this appeal, the more communities we are able to reach.

Sports Gear Revived is Trade Mark registered with the Intellectual Property Office of New Zealand – 9 January 2023.

The Lentil Intervention Incorporated is a New Zealand-registered charity CC59096, the umbrella entity of Sports Gear Revived.

UND Athletics Club - Ben Eitelberg

1999 - the year an idea was sparked.

A relay race along the famous Comrades Marathon 89.9km route, fundraising for Wiggins Secondary School, located in a low socio-economic neighbourhood near the University of KwaZulu-Natal.

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